“Borys is one of our best and most beloved clients at MarketSmiths. He’s smart, strategic, and uncommonly dedicated to the success of his company. He understands the nuances of his industry—and what’s needed to make it stand out, in a way that really enables him to be an elite marketer. He always provides what we need to do our finest work (copywriting)—and I understand the same to be true of his other vendors. And he’s beyond gracious: kind of a gentleman marketer. Highly recommend working with this guy if you can!! ”
About
I offer 40 years of expertise and leadership in fine & specialty chemicals, now available…
Contributions
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Your mentee is not using the support you give them. What can you do to help them succeed?
I agree with Vikram's assessment. Further to that, has the mentee reached out for help, or have you been assigned as a mentor to coach? Two very different circumstances. Naturally, your approach has to be open and supportive, imparting wisdom and guidance rather than condescension. But let's face it, some people aren't receptive and prefer to go it their own circuitous way. As Vikram said, it's not about you. Provide your feedback to leadership and move on.
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What are the top reasons for CRM system dissatisfaction and how can you address them?
A CRM's purpose tends to differ between management and those in sales, on the front lines. CRM endorsed by management as a big-brother monitoring tool, a metric for productivity, is doomed. CRM as a resource for the sales force, to keep leads/opportunities/deals organized and prioritized, is terrific - a tickler file for the modern day. The C in CRM stands for Customer, not Corporation. Focus on the customer experience, always, not the shine of your dashboard.
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What are the most important launch assets for a successful product?
I think it's important to dial this topic back to the start. How robust was your due diligence, canvassing of the market, and early outreach to your trusted customers? How confident are you in support from leadership? Did you present a reasonable business plan or will it come back to bite you? Make sure the foundation is sound before you progress to the promotional aspects of the launch.
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How do you coach junior product managers?
Keeping in mind that the title of Product Manager may include different duties depending on the company, I prefer to start coaching by emphasizing the importance of relationship-building, both internally and externally. Take every opportunity to get to know people, their cultures and customs. The rest will follow.
Activity
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Is Quantum-Safe Encryption part of your roadmap? Someone sent out a LinkedIn post stating that China had a 76 qubit quantum computer that completed…
Is Quantum-Safe Encryption part of your roadmap? Someone sent out a LinkedIn post stating that China had a 76 qubit quantum computer that completed…
Liked by Borys Schafran
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I'll be supporting Nexam Chemical Holding at this year's SPE: Inspiring Plastics Professionals ANTEC 2025 in Philadelphia from March 3-6. Want to…
I'll be supporting Nexam Chemical Holding at this year's SPE: Inspiring Plastics Professionals ANTEC 2025 in Philadelphia from March 3-6. Want to…
Shared by Borys Schafran
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Leadership starts with how you think. Before you can lead others, you must first lead yourself. Your mindset, discipline, and ability to take action…
Leadership starts with how you think. Before you can lead others, you must first lead yourself. Your mindset, discipline, and ability to take action…
Liked by Borys Schafran
Experience
Education
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Continuing studies in B2B marketing, analytics and strategy.
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Studies in B2B sales, marketing and digital strategies.
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(Formerly Polytechnic University)
Broad education in polymer chemistry, processing/property relationships.
Thesis: "Chemorheology of Bismaleimide Resins"
Advisor: Prof. Jovan Mijovic -
(Formerly Polytechnic Institute of New York)
Classical chemical engineering curriculum.
Served as research assistant for Naval Air Development Center project on epoxy resin adhesives. -
Activities and Societies: Freshman/sophomore track, school newspaper and yearbook contributing artist.
Licenses & Certifications
Volunteer Experience
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Various
SAMPE NJ Chapter
- Present 18 years
Science and Technology
Advisor-at-Large, 2025 -
Media Chair, 2022 - 2024
Voting Director, 2018-2020
Benjamin M. Rasmussen Chair, 2013-2018
Member, 2007-Present
Publications
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Mijovic, J., Schafran, B., "Chemorheology of Bismaleimide Resins," SAMPE J, 1990, 26(3):51 -59.
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Von Itter, A., Schafran, B., "Improved Performance of Polyaryl Ether Amide Matrix Resins," ISTC Salt Lake City, 2010
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Von Itter, A., Schafran, B., "New Developments in Polyaryl Ether Amide Resin Technology," ISTC Wichita, 2009
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Patents
Languages
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English
Native or bilingual proficiency
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German
Elementary proficiency
Organizations
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Society for the Advancement of Material and Process Engineering (SAMPE)
NJ Chapter
- PresentMember, 2007-Present Media Chair, 2022 - Present Director, 2018 - 2020 Chair, 2013 - 2017
Recommendations received
6 people have recommended Borys
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Weaponizing Graphics Files in Phishing Attacks I knew the phishing tactics were going to get very good. That time is now! This article shows you…
Weaponizing Graphics Files in Phishing Attacks I knew the phishing tactics were going to get very good. That time is now! This article shows you…
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